printed letters are humbug! or are they…?

If you’ve ever thought that sending printed letters is now marketing humbug… then check these surprising insights from consumers…

Written by Carol Bentley

Charismatic sales letters

Have you noticed how some presenters connect with an audience immediately? They have charisma. And have you noticed how some letters seem to connect with you straight away? They draw you in and create an instant rapport with you. How do they do that? Well letters can have charisma too. Especially if they use the […]

Written by Carol Bentley

Testing subheads…

Did you have a good summer break? I thought I’d have some quiet time to work on my new project – but I was inundated with work. That’s why the blog has been absent for a while too! During my absence Jules Brown, who is a fund-raising copywriter, popped a comment on one of my […]

Written by Carol Bentley