Finding new ways of raising your business above the noise of your competitors’ marketing is paramount to your success.
And video is becoming more popular – almost a necessity – in online marketing.
But a new type of video presentation is emerging… whiteboard drawings.
I’ve come across a few examples of this new style that is promoted as being more compelling to watch and is supposed to make your message stand out from the crowd, especially compared to the normal PowerPoint style video presentation.
Now, I must admit, I do find them entertaining, but are they just a gimmick or do they really get the message across more effectively?
Take a look at these two video clip examples.
Video 1 – PowerPoint Presentation
This first one is a two-minute video I created ready for a new website I’m preparing. There is no sound and the transitions between the slides are quite slow because the video is appearing on the home page and I want to give visitors time to read the text.
This is a PowerPoint 2007 presentation. I ran the show and recorded the screen using Camtasia.
Video 2 – Whiteboard Drawing
The second video (below) is a 1-minute clip in the new animated whiteboard video style. It has a musical background and I added a voice over – ready to put it up on YouTube.
So, now I’m curious. What do you think of the whiteboard drawing video? Do you prefer that to the more traditional, PowerPoint presentation style video?
Would you like to see more examples? Take a look at Videos Sell or check these posts on video marketing:
Lead Generation Videos: 6 Crucial Elements
Free Video Software – Ideal for Testing
~ Carol Bentley