the next big marketing trend

In the late 1990s and early 2000s businesses were told “If you don’t have a website you’re risking annihilation by your competitors who are embracing this technology!”

Now the trend is to deliver, online, as much information and instruction by video as you can and encourage discussion and social participation in comments or forums if you want to stay ahead of the game.

And, although I understood the sense of this, the challenge for me was how to bring all these different aspects of modern Internet Marketing together without a technical team or having an IT degree! You had to find solutions like how to deliver video content without without overwhelming your web host service provider (they don’t appreciate a ‘meltdown’ when you get high numbers wanting to take a look at the same time!) Then there’s organising forum style websites (I appreciate WordPress is a good starting point); setting up a support helpdesk for answering questions and, of course, making sure you (or your IT team) are not completely tied up maintaining it all!

And then there’s the cost to put all this together…

That was – until now.

Have you heard of Kajabi? No? Neither had I until the end of last week.

It is a complete content / marketing platform that delivers all the elements – and more – that I mentioned above. I’ve taken a close look and I have to say I’m impressed. It makes marketing your business with the latest technology stunningly easy and – amazingly – inexpensive! It really is set to be an affordable solution for any business, regardless of size. (That’s what I discovered when I took a ‘peek behind the scenes’! )

So I plan to grab it, just as soon as it goes live (14th Oct is the scheduled date).

Actually my little rambling here doesn’t do it justice. You can check it out for yourself, without even giving your email address for ‘more information’, check the video introduction at Kajabi Stuns

If nothing else it is a great case study of how to promote your business with a video. Then get the free 30-page report that reveals:

The 4 Fatal Frustrations that lead to crippling inaction or downright failure in a business…
How to conquer the 4 Fundamental Forces that shape a business from outside…
The 4 Pre-Flight Factors that help build a better business that can be taken to the “next level”…

Collect the report at The Need For N.I.C.E.

Even if the Kajabi platform is not for you, I think you’ll find some interesting, thought-provoking points in the video and report.

P.S. Those links above are affiliate links – that’s how I got the sneak preview on content and price!

P.P.S Some of the high-players on the Internet have beta tested the Kajabi platform and, as a result, I’ve experienced it as an end-user and it certainly delivers all it promises. Take a look at it: Kajabi