Wow factor lessons from a marketing giant

When I got an email from Rich Schefren about the passing of a well-known figure that had inspired and taught him so many marketing gems, I didn’t know who he was talking about (the guy is not well known outside the US).

In his farewell post (a 27-page insightful sharing) Rich reveals – and describes fully – no less than 5 incredibly effective sales process steps Billy Mays always used. Each of these is a huge eye-opener for anyone using direct response marketing to promote their products or service…

• #1: Picking The Right Product – or more specifically, how to make it obvious yours is the right product
• #2: Ballying The Tip – great phrase and no, I didn’t have a clue what it meant either until I read Rich’s description! But it is a strategy you will have come across many times both in posts on this blog and – I daresay – elsewhere.
• #3: Nodding Them In – some great examples of how this process can be easily used in your sales letters or on your web page; taking part in the conversation
• #4: The Chill Down – ramping up the excitement and compulsion to buy
• #5: Test, Tweak, Abandon & Rollout – avoiding bank-breaking marketing decisions

You can head over to Rich’s post at www.strategicprofits.com/blog/billy-mays-marketing-magic/ or you can use the download link below to get the PDF of the post to print, read, mull over and make notes on at your leisure.

download Billy Mays Magic

I’m confident you’ll discover gems you can apply to your business – I’ve highlighted dozens of points in my copy.

~ Carol Bentley

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Written by Carol Bentley

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